Simms Jenkins is Founder and CEO of BrightWave Marketing, North America’s leading email marketing focused digital agency. The award-winning firm works with a world-class client list including Aflac, Chick-fil-A, Cox Business, Phillips66, Porsche and Weather.com.

Jenkins is recognized globally as one of the leading email marketing experts and has been awarded the Agency Marketer of the Year and Email Marketer of the Year and has been featured in Fortune Magazine, The Wall Street Journal, Wired and Bloomberg TV. Jenkins is the author of two definitive and highly regarded books on email marketing, “The New Inbox” and "The Truth About Email Marketing.”